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Santhanamari, R.
- Customer Perception to the Services of Commercial Banks in Madurai with Special Reference to Socio-Economic Profile-A Study
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Authors
Affiliations
1 Department of Commerce, Saraswathi Narayanan College, IN
2 Department of Management Studies, Institute of Cooperative Management, IN
3 Department of Management Studies, Madurai Kamaraj University, IN
1 Department of Commerce, Saraswathi Narayanan College, IN
2 Department of Management Studies, Institute of Cooperative Management, IN
3 Department of Management Studies, Madurai Kamaraj University, IN
Source
ICTACT Journal on Management Studies, Vol 5, No 2 (2019), Pagination: 1030-1036Abstract
All commercial banks in the market try to sell more products, adopt new dynamic marketing strategies, to develop new innovative products and to place greater emphasis on the quality of both the tangible and the intangible aspects of their service. To achieve customer satisfaction and retention, it is essential to determine the dimensions of service quality. They are reliability, responsiveness, assurance, empathy, tangibles, price, access, and effectiveness. These qualities are more important to different customers. The present study is based on both primary and secondary sources. The primary data was collected from the customers of commercial banks by sample survey through structural interview schedule. “Home proximity” was the most important reason influencing respondents to go in for the public sector banks. Majority of the respondents gave priority to go in for private sector banks, for they were offering varieties of loan schemes. Utmost care should be taken by the public sector banks to improve the aspects relating to assurance dimension. Bank branches should provide sufficient and proper vehicle parking lots wherever possible.Keywords
Banks, Customer, Public and Service.References
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- A Study on Factors Influencing the Customer Satisfaction of Small Car Owners with Reference to Tamil Nadu Region
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Authors
Affiliations
1 Department of Commerce, Saraswathi Narayanan College, IN
2 Department of Management Studies, Institute of Cooperative Management, IN
1 Department of Commerce, Saraswathi Narayanan College, IN
2 Department of Management Studies, Institute of Cooperative Management, IN